About us
Capital; noun, the city or town that functions as the seat of government and administrative centre of a country or region.
We are Capital, so named because we are at the beating heart of New Zealand’s democracy in Wellington, just a few doors down from Parliament. We are a collective of seasoned political campaigners, policy analysts, media specialists, former journalists, and social media experts where politics runs in our veins.
We have all been in the room during many of New Zealand’s biggest political upheavals over the past three decades, from leadership coups and Prime Ministers’ resignations, coalition negotiations, crises and controversies, sea change moments – eyewitnesses and key advisors during big political moments that have shaped New Zealand’s history.
Yes, call us political tragics, but we make no apologies for that, because we know politics is what matters when it comes to the decisions that shape our country and make a difference to people’s lives today and tomorrow.
We are Capital because it defines not only our place, but our purpose. We are here to safeguard and enhance our clients’ brand capital – call it your reputation, the value customers place on your good name, your social licence.
We are smart, creative thinkers who know what it takes to develop a strategy, build a case and deliver it – the art of persuasion – whether it’s a targeted political engagement strategy to shift the thinking of decision-makers or a creative media and social media campaign to lift your profile or highlight an issue of concern.
At Capital, we pride ourselves on results, on helping you put your best foot forward to make your argument in the most compelling way where it matters – in political and public arenas.
Our strength lies in our deep experience and the trusted connections we have forged across New Zealand’s political, business and media landscapes for the past three decades.
We know people, they trust us, we deliver. So come talk to us, the coffee is always good and find out what Capital can do for you.