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Digital strategy

Did you know the average Facebook Page reaches only 5% of its audience organically? As social media becomes more saturated and algorithms more volatile, it becomes harder to reach the right people when you need to. Being smarter and more tactical with your digital activity is more important than ever.

A well-executed digital campaign provides a unique opportunity to clearly differentiate your organisation from other providers, identifying your points of difference to build awareness and engagement with key audiences.

At Capital, we can help you navigate the constantly evolving digital landscape by developing a digital strategy that will meet your key objectives, whether it’s building awareness of an issue or growing your engagement with your audience.

Capital can help you own the conversation with your key audience directly by:

Conducting a digital review of your current digital presence that includes an analysis of any existing digital marketing activity, as well as audience analysis, content engagement and a review of any existing assets.

Undertaking a digital competitor analysis to help you better understand the major players in the market, as well as any lessons that can be taken from their activity.

Providing a SWOT analysis to guide your future digital activity.

Developing a social media plan for both organic and paid activity, that identifies where to target audiences with key messaging.

Developing a content strategy in line with current channel best practices.

Get in touch

Jen Vermeulen

info@capitalnz.com