Media training
Learn from the best, to be at your best, when media come calling.
It’s a fast-moving digital world for news – now more than ever journalists need timely, clear and accurate comment. Those who can do that will always have the edge in the battle for attention.
As a newsmaker you need to make the most of every media moment, to help champion the causes you care about, and to safeguard and enhance your reputation.
Capital’s media training workshop will:
Help you understand the demands on media in the digital newsroom
Ensure you know how journalists approach any issue
Equip you with the tools to approach a media interview with confidence
Help you when bad news strikes
Use on-camera practice interviews to hone your skills
Your trainer – Mike Jaspers
Mike has seen it all from both sides of the fence. An award-winning television and print journalist with a long history in media management across politics, business and sport.
From reporting on political spills in Parliament to broadcasting live from the red carpet in Hollywood; from the drama of managing media for Rugby World Cup 2011 to being Chief Press Secretary to Prime Minister Jacinda Ardern, he knows what media needs and what you need to do to be on your A game so you get your message across.
Even the most seasoned spokespeople need reminding of some of the simple tips and tricks that help ensure a great media performance and achieve cut through for the issues you’re promoting. So, talk to us now and we’ll build the right media training package for you.
Capital has trained a variety of newsmakers across business, health, politics, sport and unions.
Capital’s media training has built the skills and confidence of our spokespeople. We are now better prepared to share our stories with the media in an authentic and timely way.
– Public Service Association
Capital provided a great overview of the media landscape in New Zealand and the constraints journalists are under. The training session provided challenges and time to practice in a safe and supportive environment. We look forward to undertaking more training in the future.
– Merck Sharp & Dohme New Zealand Limited
Time spent with Mike was hugely valuable for our small team. We talked about media cycles, time pressures on journalists and the demands on digital newsrooms today. Then we were able to practice our media craft and debrief as a group. Mike’s expertise, leavened with wit and insight, provided the ideal learning environment.
– Family Planning New Zealand
The media training delivered by Capital as part of the Adult Medicine Division Leadership Workshop was incredibly valuable. Mike offered clear insights into how the media operates and shared practical strategies that helped attendees refine communication skills while understanding what journalists are looking for. It was an informative and engaging session, and attendees left feeling equipped and confident.
-Adult Medicine Division, Royal Australasian College of Physicians